Benchmark

MEASURED SUCCESS

BENCH·MARK
/ˈBEN(T)SHMÄRK/

NOUN: BENCHMARK; PLURAL NOUN: BENCHMARKS

 1. a standard or point of reference against which things may be compared or assessed.

Synonyms: standard, point of reference, gauge, guide, guideline, guiding principle, norm, touchstone, yardstick, barometer, indicator, measure, model, exemplar, pattern, criterion, specification, convention "the settlement became the benchmark for all future negotiations"


VERB: BENCHMARK; 3RD PERSON PRESENT: BENCHMARKS; PAST TENSE: BENCHMARKED; PAST PARTICIPLE: BENCHMARKED; GERUND OR PRESENT PARTICIPLE: BENCHMARKING

 
1. evaluate or check (something) by comparison with a standard. "we are benchmarking our performance against external criteria"

MARKETING & BRAND STRATEGY

Strategy is at the core of every service we offer.  We take a collaborative approach to brand and marketing strategies that identify who you are, invoke what you do,  and inspire action.  Benchmark crafts transparent and successful planning strategies that are in line with monetary investment guidelines.  Key Services Include:

-Strategic Planning & Consultative Services

-Strategic and Crisis Communications

 

DIGITAL MARKETING

Benchmark offers comprehensive digital media solutions specific to geography, demographic targeting, and key audience attributes.  Consumers spend significantly more time online per day than any other media outlet and through our digital partnership we can offer a multitude of solutions to fit any marketing need.  Every detail of the digital campaign can be completely customized in order to maximize the efficiency of the plan.  As the digital environment continues to evolve Benchmark will bring new and fresh ideas to our clients.

-Key Digital Engagement offerings include but are not limited to

-Display (Behavioral, Contextual, and Retargeting)

-Paid Search (Dynamic-Text & Landing Pages, KPI Optimization, Key Ad Groups, and etc.)

-Reporting & Analytics (Campaign Performance Metrics, etc.)

 

TRADITIONAL MEDIA CONSULTATION & EXECUTION

Benchmark has extensive Broadcast, Cable, Out-of-Home, Print, etc. relationships in the region to provide the most cost-effective media solutions to increase brand awareness, activate on-line initiatives, and drive consumer action with effective messaging.  Campaigns will be customized based on budget parameters, region and demographic reach utilizing media dollars in the most efficient means.  Service offerings include but are not limited to:

-Media Planning & Buying

-Campaign Concept Development

-Campaign Analytics & Reporting

 

CREATIVE & UX

Benchmark has a bevy of resources to meet any creative need.  From conceptual and brainstorming stage to fulfillment, Benchmark engages to develop a user experience plan that inspires and motivates your target consumer to the desired call to action.   When strong creative is married an effective engagement strategy your brand value is strengthened and is positioned to have greaterconsideration.  Key creative offering include but our not limited to:

-Visual & Graphic Design

-Audio & Video Production

-Web Design & Development