Benchmark

MEASURED SUCCESS

BENCH·MARK
/ˈBEN(T)SHMÄRK/

NOUN: BENCHMARK; PLURAL NOUN: BENCHMARKS

 1. a standard or point of reference against which things may be compared or assessed.

Synonyms: standard, point of reference, gauge, guide, guideline, guiding principle, norm, touchstone, yardstick, barometer, indicator, measure, model, exemplar, pattern, criterion, specification, convention "the settlement became the benchmark for all future negotiations"


VERB: BENCHMARK; 3RD PERSON PRESENT: BENCHMARKS; PAST TENSE: BENCHMARKED; PAST PARTICIPLE: BENCHMARKED; GERUND OR PRESENT PARTICIPLE: BENCHMARKING

 
1. evaluate or check (something) by comparison with a standard. "we are benchmarking our performance against external criteria"

At Benchmark we believe in these 4 core principles:


Know your business and know your client's business

Our management team keeps apprised of the emerging trends and has developed partnerships to  execute effective and measurable results driven consumer engagement campaigns.  The complex media environment continues to evolve and we keep our clients well connected to the changes; offering the most robust solutions.

At Benchmark we strongly feel that knowing our client’s business and understanding their challenges give us unique insight and provides a strong point of differentiation for our clients.

Our collective team has over 75 years of experience in the non-profit, government-related, destination marketing, advocacy, and economic development areas.  By focusing in these key business sectors we provide our client partners with sound strategic ideas that get results.


Chemistry and Collaboration

We look for client relationships that are grounded in cultural similarities and beliefs.  Sound chemistry allows for the most open dialogue and is the foundation for success.

Our approach is deeply rooted in strategy based on a collaborative effort to quantify success upfront and to create nimble marketing initiatives that can be augmented and evaluated effectively. 


Effective Communication

We believe in free and open communication with our clients;  developing an effective communication strategy from the onset.  At Benchmark our clients work with the executive team throughout the process. This continuity insures a strong communication plan is maintained.


Transparency and Value

It’s extremely important that our clients know where every dollar is invested and that the business relationship is well defined. Benchmark values the financial resources our client entrusts with us and we take that responsibility seriously.  Our team provides detailed reporting and an open business relationship that is grounded in strong stewardship.