Benchmark

MEASURED SUCCESS

BENCH·MARK
/ˈBEN(T)SHMÄRK/

NOUN: BENCHMARK; PLURAL NOUN: BENCHMARKS

 1. a standard or point of reference against which things may be compared or assessed.

Synonyms: standard, point of reference, gauge, guide, guideline, guiding principle, norm, touchstone, yardstick, barometer, indicator, measure, model, exemplar, pattern, criterion, specification, convention "the settlement became the benchmark for all future negotiations"


VERB: BENCHMARK; 3RD PERSON PRESENT: BENCHMARKS; PAST TENSE: BENCHMARKED; PAST PARTICIPLE: BENCHMARKED; GERUND OR PRESENT PARTICIPLE: BENCHMARKING

 
1. evaluate or check (something) by comparison with a standard. "we are benchmarking our performance against external criteria"

Our team

TRISH MCKNIGHT, PARTNER President and CEO trish@benchmarksp.com 315-559-3472

TRISH MCKNIGHT, PARTNER

President and CEO
trish@benchmarksp.com
315-559-3472

Trish has spent the last 20 years helping clients navigate through a complex and ever changing Brand building and UX landscape.  As a seasoned advertising and marketing veteran, Trish brings extensive knowledge and expertise to the table.  She always put the interests of her clients first and provides the necessary strategic direction to insure success.

Trish, Co-Founded and leads Benchmark Strategic Partners, Inc. as a Woman Owned business.  It is part of her commitment to create an inclusive, community oriented workplace for the success of all.   

Trish continues to work and with her client partners to provide the highest level of service and attention to detail.  She is a solution provider by nature and clearly defines the expectations of her clients up front and implements the necessary dashboards to monitor and cultivate success. 

 

“I welcome the responsibility for every piece of the client relationship with a straight forward approach and flawless execution; they are receiving exactly what they asked for!” said Trish.



DARREN SMITH, PArtner Chief Operating Officer darren@benchmarksp.com 717-224-3384

DARREN SMITH, PArtner

Chief Operating Officer
darren@benchmarksp.com
717-224-3384

A creative problem solver and strategic thinker, Darren has over 25 years of experience in marketing with a majority of time spent in the advertising agency environment leading the expansion of key service capabilities that mirror the evolving trends of consumer engagement.   

Darren began his career in media having managed several large sales organizations that eventually lead to managing regional media operations for one of the largest media organizations in the industry. His vast experience in media provided great insight into how consumers utilize media and how to effectively market product and services.  

Darren has fostered relationships across a multitude of creative, digital, social, and media outlets over his career and his clients continue to benefit from his broad knowledge and expertise.